If you touch the media, do you get rusty stain on your fingers? From my experience, the Rowaphos should be wet and will stain when touch, that's why when use will Rowa filter sock, the sock will turn brown after using.
Also, are you taking the photo with the Rowphos in the container? So far, the sides of my Rowaphos container is never so clean. You may want to verify with Reef Depot.