I am also against naming the LFS... this guide is supposed to serve only as a GUIDE. Some of us get discounts from certain shops as we always buy stuff from the LFS. If we go and spoil the market and list those Special price from the LFS, they may not earn much at all. Also, LFS also get their supplies from different sources, so their costs are different, hence you can't expect the price to be the same.
Pay what you think is fair and use this as a guide.